Consumers have numerous options today no matter what product or service they need. When it comes to the title industry, the competition has never been greater. Adding a personal touch to the closing process can make everything smoother and boost client satisfaction. Too many title companies see their clients as another number and try to […]
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Effective communication is key for the success of a title company. A lot of problems title companies have can be solved by breaking down communication barriers or finding ways to make communicating more efficient. Phone calls and emails are still modern ways to communicate, but they are rarely effective in getting the prompt attention desired
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How do you differentiate your title company from the competition? Many title companies say their customer service makes them stand out. But do you know what is special about your customer service? Can you pinpoint anything specific that distinguishes your company? When you invest in Alanna, listing out the ways your company is set apart
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Marketing for Title Companies We’ve heard a lot of good things from agents using Alanna’s Campaigns function. Our clients love the ability to have real conversations with prospects rather than simply blasting them with one-way messaging. However, while Alanna can make your conversations much easier, she can’t actually do the marketing herself! We’re occasionally asked
Exploring the B2B/B2C Hybrid Marketing Approach for Title Insurance Read More »
The foundation of any successful title company is how effective its communication is with its clients. No one wants to leave voicemails anymore or have to send an email that may not receive a response for a couple of days. We live in a world where immediate responses are demanded. The good news is title
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Many title companies don’t think about continuing their marketing efforts after closing day. They simply sign the papers and occasionally let clients take the pen with their logo with them. But when you have the right title tech tools, you can take advantage of additional marketing opportunities. The stellar customer experience you’ve provided doesn’t have
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Although Alanna has come a long way since entering the title industry, we still have more work to do. The clients who’ve adopted our AI technology so far regularly report back with amazing numbers. Numbers such as percentage of routine calls that get resolved without significant employee involvement. Or decrease in number of employee hours
There’s no Place for “Deflection” in Title Technology and Client Service Read More »
Title companies often get stuck in a habit of using old title technology because it has always worked for them. There’s something to be said about not fixing something that’s not broken, but in today’s world, neglecting to utilize modern title technology can be a major setback. It’s important to get feedback from clients, REALTORS,
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What is the biggest priority for your title company? If it’s not creating the best customer experience possible, then you’re likely falling short of your potential. Title companies often believe they are providing great customer service since they work hard for every closing. But there has to be a balance between working harder and working
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Empowering Staff Through Automation The real estate market, more than many other industries, is notoriously subject to fluctuations, and we find ourselves in yet another challenging situation. And it’s a strange one! The housing stock remains inadequate for the number of potential buyers. We are still in desperate need of more moderately priced housing, so
Empowering Your Staff in a Challenging Market Requires Careful Consideration Read More »
