Many title companies don’t think about continuing their marketing efforts after closing day. They simply sign the papers and occasionally let clients take the pen with their logo with them. But when you have the right title tech tools, you can take advantage of additional marketing opportunities. The stellar customer experience you’ve provided doesn’t have to stop at closing and here are some ways Alanna can help extend your marketing reach.
Earn Business After Closing Day
Online reviews are essential nowadays. Good reviews are invaluable, but negative reviews can even work in your favor as long as you publicly resolve the problem. You could ask your clients for an online review after they sign closing papers, but chances are they will forget. Alanna can help by automatically sending your clients a text message requesting a review shortly after closing, once things have settled down. And you won’t need a title agent to set a reminder. Alanna can handle it for you.
Referrals Can Boost Your Business
Referrals are often the backbone of a title company. While providing great customer service after closing isn’t necessarily required, it helps when your client has a friend who also needs to work with a title company. Experiencing Alanna through the closing process is usually enough to earn a referral, but she’s also valuable afterward. With Alanna Campaigns, you can send a mass text out to clients incentivizing referrals. The difference with an Alanna Campaign is it’s not a junk text message. It’s the potential start of a conversation because of Alanna’s conversational AI abilities.
Keep The Great Customer Experience Going
You never know how influential a particular client can be. The last thing you want to realize is how influential they are when it’s too late to do anything about it. Keeping your great customer experience going long after closing day can keep your company at the top of their mind. You might not earn their business again, depending on their situation, but you could earn several other clients from them just because they appreciated your efforts. People enjoy returning favors, so utilize Alanna for your marketing efforts post-closing and take advantage of the long-term benefits. You never know what opportunity will arise by being proactive.
Alanna.ai is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how versatile she is to help your title company grow.