Focus on Specifics When Marketing a Service-based Business

Marketing

Marketing Anyone who runs a service-based business knows that quantifying those services for marketing purposes is far more difficult than quantifying the features and benefits of a physical product – for instance, a coffee machine or a baby stroller. Title agents often tout their offerings as “customer-centric” or claim to “put our customers first” or …

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Identifying your value proposition: A challenge for title agents

Title Agents Value

Identifying your value proposition: A challenge for title agents Identifying your value proposition is marketing 101 for most companies, but when it comes to title insurance, it can be challenging. When you are selling a car, you can talk about size, mileage, price, status, safety, or environmental impact. It’s easy because people drive cars every …

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Stop Playing Phone Tag and Automate Sending and Receiving Info Sheets

Conversational AI

Document collection can be one of the most time-consuming and frustrating jobs a title company employee has to do. Not only is shuffling through paperwork painful at times, but ensuring clients return documents promptly is something that’s out of your control. Put an end to the numerous phone calls to remind clients about documents and …

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Proactive Text and Email Updates Keep Clients in the Loop

Conversational AI

Keeping clients informed of what’s going on with their real estate transactions is something most title companies can improve on. When you aren’t proactive with communicating, then chances are you’ll receive numerous emails and phone calls from clients checking on the status. The good news is with conversational AI, you can be more proactive without …

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