How to Make Conversations a Part of Your Marketing Strategy

title technology

Effective communication is a key attribute for every successful title company. You have to communicate well with clients, lenders, REALTORS, and anyone else involved in a closing. Doing so means you’re providing the highest level of customer service possible. The problem is it’s often difficult to stay on top of your communications with so many …

How to Make Conversations a Part of Your Marketing Strategy Read More »

In a competitive market, good marketing is less about you and more about the prospect.

Title Agency Marketing - Alanna

Marketing On any given work day, think about how much commercial messaging or marketing you ignore. You might start your morning with a few (dozen) digital ads popping up, unbidden, in your browser as you plow through them enroute to your desired content. You probably delete a few more of the advertising emails that actually …

In a competitive market, good marketing is less about you and more about the prospect. Read More »

Smoother and More Efficient Closings Can Happen with Alanna’s Customer Service

Closing

Any successful real estate closing requires effective communication from all parties. If clients aren’t responsive, then it can delay the whole closing process. Then everyone has to scramble to ensure closing day remains on schedule. This can become unnecessarily stressful for everyone involved, but there is a solution to improve communication without having to hire …

Smoother and More Efficient Closings Can Happen with Alanna’s Customer Service Read More »

Isn’t customer service about speaking to customers the way they prefer?

Customer Service in the title industry

Customer Service in the Title Industry We’ve talked quite a bit in this space about the importance of customer service in a competitive purchase market. We’ve discussed how important it is for title agents to win (and keep) the business of real estate agents and brokers, who often hold the key to purchase mortgage referrals …

Isn’t customer service about speaking to customers the way they prefer? Read More »