Is Your Title Company Advancing or Lagging Behind the Times?

Title technology

Title companies often get stuck in a habit of using old title technology because it has always worked for them. There’s something to be said about not fixing something that’s not broken, but in today’s world, neglecting to utilize modern title technology can be a major setback. It’s important to get feedback from clients, REALTORS, and lenders to understand where you could be improving your processes. You might even consider comparing your processes to competitors to gain an even better understanding of where you stand. Once you do this, you can get a feel for whether your title company is advancing or lagging behind the times when it comes to technology.

Be Honest About Your Current Technology Situation

Asking yourself a few questions about your title technology can give you some insight as to how advanced or behind you are. Do your clients say they are pleased with your communication? Are your employees as efficient as they can be? Is closing day as smooth as it can be every time? If your answer was “no” to any of these questions, then you could benefit from a technology upgrade. Doing some case studies and receiving feedback from clients and employees can shed some light on where you can improve.

Are You As Proactive As You Can Be?

With how advanced our communications are today, being proactive should be the norm for title companies. However, if you rely on phone calls and emails to communicate, there’s major room for improvement. Implementing conversational AI can seem intimidating, but it’s one of the most valuable tools you can have. It offers you a 24/7 assistant for clients, REALTORS, and lenders to ask general or file-specific questions. Plus, you can communicate with clients via text message to ensure closing day stays on schedule. This improvement in being more proactive can create a better experience for everyone involved.

Update Technology To Provide A Stellar Customer Experience

Clients today want to work with companies that prioritize using the most current technology. If you’re stuck in older methods of doing business, then it’s time to strongly consider upgrading. Alanna is a valuable piece of title technology that does not require a difficult learning curve. And any growing pains or challenges are quickly overcome as you and your employees experience both the short-term and long-term benefits. Most importantly, your clients will notice an improvement in their experience working with you, which can boost your bottom line and lead to more business in the future. is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how upgrading your title technology can help your business thrive.