No matter how busy your employees at your title company are, they have to prioritize communications from REALTORS. In many ways, REALTORS are the backbone of a title company since they often dictate which title company their clients work with. With that being said, it’s important to understand the most common complaints REALTORS have when dealing with a title company so you can avoid mistakes. The right title technology can help ensure you don’t hear these complaints from REALTORS.
Title Companies Are Too Slow To Return Phone Calls
Simply answering the phone timely isn’t good enough for REALTORS. They want to hear the answer right away or within a few minutes if it takes time to look up the information. The problem is title companies often don’t call back quickly enough for various reasons. REALTORS have clients constantly asking them questions, so they need to have answers. The easier time they have getting the answers from your title company, the better it will be for everyone involved.
Phone Calls Never Get Returned
Title companies often get so busy that their note to call a REALTOR back gets misplaced. This is a huge mistake that should never be made under any circumstances, especially when closing day is near. You shouldn’t wait for the day this happens to take action. Get ahead of the problem by incorporating title technology that includes conversational AI so you can ensure REALTORS get the answers they need timely and you won’t have to worry about misplacing notes.
The Wrong Person Calls Back
When a REALTOR asks for an Escrow Officer to call them back, that’s who they want to talk to. They will get frustrated if they have to wait several hours for a callback, only to hear an Escrow Assistant on the other end of the phone. With the right title technology, you can quickly direct REALTORS to the person they wish to speak to. When they get the answer they need from the person they want to talk to, then everything else will fall into place much more efficiently.
Alanna.ai is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how your company can stand out positively in the eyes of REALTORS and clients.