Many modern inventions have their upsides and their downsides. “Better living through chemistry” – an advertising slogan used by DuPont in 1935 – was heralded by scientists and industry leaders who believed that chemistry could improve many aspects of life – which it did. But the development of chemicals has its dark side. A few […]
Mediating the Double-Edged Sword of Technology Read More »
Technology We all love new technology, like the most updated smartphone or a brand-new laptop right off the assembly line. For businesses, new applications are often sought out to solve a problem, streamline workflow, organize data, build better marketing programs or better protect systems. In this era, new applications are fairly WYSIWYG – what you
A few simple rules for getting the most out of your technology Read More »
AI (Artificial Intelligence) It goes without saying (but we’ll write it anyway) that the booming Chat GPT discussion has given us a lot of opportunities to get out there and talk AI (including Alanna). We’re grateful that our Co-Founder and President, Hoyt Mann, was asked to discuss AI in several forums, including ALTA’s fantastic ALTA
AI is great, but it’s only as good as its programmers! Read More »
Digital Customer Service: Go for the Gold Creating a Service Culture of Excellence Most service industries look at their competitors when trying to create standards for their own customer service. But copying what others are doing doesn’t have the desired effect of making you stand out from the crowd. This is particularly evident in the
Go for the Gold: Creating a Service Culture of Excellence Read More »
Title Agency Automation A friend of ours likes to say that a title agent basically stands at the foot of a snowy mountain. At the top of that mountain are real estate agents, brokers, loan officers, buyers and sellers—each rolling a rock or snowball down the mountain at the title agent. It’s the title agent’s
Prepare for increasing Order Volume It’s hard to believe it’s August already. Or that the fourth quarter of the year (and fall conference season) is just around the corner. Where did the time go? It’s good to see some stabilization and even signs of a rebound in the industry after a tumultuous first 6
Believe it or not, it’s time to prepare for increasing order volume Read More »
Title companies need to create and maintain a recognizable brand to stay on top of the competition. This often means sending out periodic marketing emails, hosting events for real estate agents, and more. Sending out mass emails is the most common way to handle these types of communications, but it doesn’t mean they are the
Use Alanna Campaigns to Mass Text Read More »
Look at any brand in an industry and pay close attention to what makes them stand out. The most successful companies in any industry have a simple, yet effective, image or logo that represents their brand and what they stand for. Title companies should have a meaningful image as well, and your Alanna can be
Let Your Virtual Closing Assistant Be Recognized and Trusted Read More »
The real estate industry is highly competitive no matter where you’re located throughout the country. Standing out among the competition means doing the little things right, while also going above and beyond with customer service. No matter how great your employees are, sometimes there simply isn’t enough time in the day to get everything done.
A Brand Ambassador to Represent Your Title Company Read More »
Title companies have different goals they want to achieve internally. One common goal most have, though, is to grow their business by increasing revenue. Doing so often requires employees to go above and beyond to create a stellar experience for their clients, real estate agents, and lenders. Hiring extra help could solve some problems, but
Create Your Custom “Alanna” Virtual Closing Assistant Read More »