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What are customer profiles and what should they include?

What are customer profiles and what should they include - Alanna

Customer profiling can be a foundational way to improve many aspects of a title agency’s business, from fine-tuning your marketing language to recalibrating your customer communications. What is customer profiling? Customer profiling is the process of gathering all data on a customer into one location that can then be mined to inform business decisions, refocus […]

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So many reasons to explain title processes to clients (and how to do it)

The Consumer Financial Protection Bureau (CFPB) in May launched a public inquiry into why mortgage closing costs are increasing, opining that “the escalating fees are draining down payments and pushing homeownership out of reach.” What is actually putting homeownership out of reach is a complicated stew of low housing inventory that is driving up prices,

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Want to improve communication with your customers? Hire a listener!

Listening Customer Service - alanna

There are few industries that require as much information sharing as the title insurance industry. The communication web between buyer, real estate agent, seller, lender, title company, escrow officer is a superhighway of exchanges from the time a buyer makes an offer until the deal is closed. Title agents often hold the key to successfully

Want to improve communication with your customers? Hire a listener! Read More »