We spend a lot of time here at alanna.ai talking about customer service, and with good reason. It’s at the core of what a good title agent does. But we’d like to introduce a new wrinkle today and talk about sales and marketing. After all, we’re seeing the rise of a fiercely competitive purchase market. […]
For title agents, capturing market share requires any edge you can get. Read More »
Conversations in the Title Industry The title industry is not your typical industry. As much of the American economy “evolves,” it seems to be leaving the traditional business relationship behind. Not title. Nor mortgage and real estate. The relationship still tends to trump SEO positioning or consumer review research when it comes time for a
Winning business in a purchase market requires conversations, not just broadcasts. Read More »
Mortgage lenders want to squeeze as many loans as they can into any given year. When you think about that as being their goal, it’s hard to imagine why a closing can take more than 40 days, on average, to reach. The truth is many different delays can occur from the time a contract is
Why Can’t Closings Happen Quicker Than 40 Days? Read More »
What does your title company do for marketing after closing day for any given homebuyer? If you’re like most title companies, you may just simply give them a pen and a notepad with your company logo on it and then go your separate ways. Most homebuyers don’t expect much more as long as you’ve provided
Alanna’s Newest Ability is a Game-Changer Read More »
Online Smart Forms How does your title company send documents that need to be signed? Unless you’ve migrated over to using smart forms, chances are you send out an email with a welcome bundle of forms that need to be printed, signed, scanned, and returned to your title agent. Or you might even print the
End The Paper Forms Gathering Chase, Move To Digital Online Smart Forms Read More »
Have you ever had a customer, REALTOR®, or lender tell you they would have had the documents you asked for on time, but they had a question to ask first and it was already after business hours? And when they ask you the question the next morning, it could take you a couple of hours
Who Answers Questions At 9 pm On A Saturday Night … Alanna Does Read More »
Title companies have to stand out with their customers to put themselves ahead of the competition. The problem with this is all title companies go through similar processes so it’s sometimes difficult to know what stands out and what’s just part of normal expectations. Consumers today love feeling like they are receiving a personalized experience
What Personal Touch Makes Your Title Agency Stand Out? Read More »
A key attribute every title company needs to have is effective communication. However, with so many different forms of communication and each client preferring a different one, streamlining your processes can be a challenge. When title agencies don’t communicate clearly and effectively with clients, they can grow more frustrated and you could see a negative
Take Your Clients’ Pain Point Away With Alanna Read More »
The difference between a refinance-dominated market and a purchase market can be stark for a title agency. It’s just a longer, more difficult process to bring a purchase transaction to closing. There are more people involved: Real Estate Agents and a seller, for starters. There are more emotions and anxieties on the buyer’s end. There
Title Agent Customer Service Let’s admit it. In the world of the title agency, client interaction is one of the biggest push-pull situations we know. On the one hand, of course we want to be there personally to talk to the REALTOR, buyer, seller or even loan officer. Every time, so that we can deliver
For the Title Agent, Customer Service and Smooth Closings Don’t Always Align Read More »
