What does your title company do for marketing after closing day for any given homebuyer? If you’re like most title companies, you may just simply give them a pen and a notepad with your company logo on it and then go your separate ways. Most homebuyers don’t expect much more as long as you’ve provided great customer service leading up to closing day. But you could be missing out on a valuable marketing opportunity to boost the reputation of your business.
How Post-Closing Marketing Works For Your Title Company
When you incorporate the right title technology in your company, you won’t have to invest a lot of time in post-marketing campaigns. You don’t have to go above and beyond to boost your company’s reputation and sometimes it’s as simple as asking your customer for a review on Google. Every Google review is valuable since a positive review looks good for potential future customers and negative reviews give you a chance to rectify a particular situation.
How Can Alanna Boost Your Reputation?
Alanna Campaigns is the newest ability she offers and can be a game-changer in your post-closing marketing efforts. You can be as creative as you want in your campaign, and Alanna is the assistant who does most of the work for you. It’s simple enough to send an email or a text message to your customer asking for a review. You could also consider providing a nice gesture like offering a gift card to a local pizza place so your customer can enjoy some pizza on move-in day. These small gestures mean a lot to customers, and they’ll likely be more willing to take the extra step and give you a review when they recognize how much you care about them.
Deliver A Great Customer Experience Beyond Closing Day
It’s not required to provide great customer service after closing day. However, doing so can go a long way in boosting your reputation and making your company highly recommended by every customer you work with. You never know how influential a particular person is and how many referrals you could get from them as a result. When you show them you care about them, they will return the favor. And you can do all of this by investing in Alanna and taking advantage of her newest ability–Alanna Campaigns.
Alanna.ai develops highly flexible software for the title industry. Learn more about this tool today.