Marketing Anyone who runs a service-based business knows that quantifying those services for marketing purposes is far more difficult than quantifying the features and benefits of a physical product – for instance, a coffee machine or a baby stroller. Title agents often tout their offerings as “customer-centric” or claim to “put our customers first” or […]
Focus on Specifics When Marketing a Service-based Business Read More »
Collecting information from real estate agents, buyers, and sellers, can be a challenging process. But what makes it most challenging usually is having to print, scan, and fax forms. Then all of the data must be manually entered into your title production system. Alanna’s Smart Forms can be the updated title tech tools your company
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Using a Story to Educate Your Customers The title insurance industry, prior to the real estate downturn of 2008, was a very hidden aspect of the real estate transaction. Homebuyers rarely understood the role that title companies played. When the real estate industry crashed, it was apparent that even the regulators did not understand the
Using the Art of Storytelling to Educate Your Customers Read More »
What kind of marketing campaigns do you have in place to continue earning business after a real estate transaction has closed? Many title companies simply rely on their good customer service to lead to referrals in the future, but the results are spotty at best. It can be burdensome to focus on post-marketing campaigns with
Post-Marketing Campaigns Made Easy with Alanna Read More »
Document collection can be one of the most time-consuming and frustrating jobs a title company employee has to do. Not only is shuffling through paperwork painful at times, but ensuring clients return documents promptly is something that’s out of your control. Put an end to the numerous phone calls to remind clients about documents and
Stop Playing Phone Tag and Automate Sending and Receiving Info Sheets Read More »
Any time the word automation is thrown around, people naturally get a little skeptical. This goes for both the average person as well as title company employees. No one wants their job to get replaced by a robot, and clients usually prefer interacting with a human instead of a computer. The good news is Alanna
Automated Communication Provides Superior Customer Service Read More »
Keeping clients informed of what’s going on with their real estate transactions is something most title companies can improve on. When you aren’t proactive with communicating, then chances are you’ll receive numerous emails and phone calls from clients checking on the status. The good news is with conversational AI, you can be more proactive without
Proactive Text and Email Updates Keep Clients in the Loop Read More »
Title Insurance Title insurance is at an interesting crossroads when it comes to staffing up a title agency. It is well documented that the wealth of knowledge held by the most senior employees, especially in the title and escrow divisions, is traditionally lost, as this graying workforce moves into retirement. On the other side of
Achieving the Perfect Marriage of Intellectual Capital and Technology Read More »
We’re thrilled so many title and settlement services-related businesses have come to rely upon Alanna as their most dependable, versatile and reliable virtual employee. For the majority of them, that satisfaction comes primarily from knowing that client inquiries are being handled effectively, immediately and consistently…all while other employees are freed from their phone and email
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No matter the industry, consumers want to work with technologically-savvy companies. On the same hand, title companies have a reputation for doing things the same way they always have for many years. While there’s nothing wrong with not fixing something that isn’t broken, you also have to give your title technology a close look and
Is Your Title Technology Meeting Client’s Needs? Read More »
