Marketing On any given work day, think about how much commercial messaging or marketing you ignore. You might start your morning with a few (dozen) digital ads popping up, unbidden, in your browser as you plow through them enroute to your desired content. You probably delete a few more of the advertising emails that actually […]

Customer Service in the Title Industry We’ve talked quite a bit in this space about the importance of customer service in a competitive purchase market. We’ve discussed how important it is for title agents to win (and keep) the business of real estate agents and brokers, who often hold the key to purchase mortgage referrals

Title Industry Conferences As we’ve mentioned, we’re full swing into conference season. And although the impact of the pandemic has seen to it that we’re not quite all the way back to The Way Things Were, it’s still been great to be at a number of industry conferences regardless.  By the time we post this,

Alanna Campaigns A competitive purchase market (and one likely to grow more competitive into 2022) means a lot of things for a successful title agency. It means increased customer service levels as real estate agents, borrowers and sellers climb back into the mix. It means tighter margins, although for most title agents, that’s a reality