How to Make Conversations a Part of Your Marketing Strategy

title technology

Effective communication is a key attribute for every successful title company. You have to communicate well with clients, lenders, REALTORS, and anyone else involved in a closing. Doing so means you’re providing the highest level of customer service possible. The problem is it’s often difficult to stay on top of your communications with so many other moving parts you have to deal with throughout the day. Creating and maintaining conversations should be an essential part of your day and even your overall marketing strategy. Here are some things to think about in this regard.

How Do You Build Relationships With REALTORS?

When working with REALTORS, the first impression you make means everything. And sometimes you have to make a good second, third, or fourth impression to truly make an impact. But how do you make your first impression and build relationships with REALTORS? Many title companies opt for making phone calls, sending text messages or emails, or even visiting their offices. While these traditional methods of building relationships can be effective, they are time-consuming and sometimes costly at the same time.

Save Time And Money With Alanna Marketing Campaigns

Investing in the right title technology can put your company over the top in many ways. Alanna Marketing Campaigns is designed to keep conversations going with REALTORS before and after closing so your company is always at the top of their minds. No more having to go out of your way to strike up a conversation. With Alanna’s conversational AI, you can make conversations a focal point of your marketing strategy. And the best part about Alanna Marketing Campaigns is you will have a list of contacts that have been proven and verified so you don’t have to worry about starting from scratch.

Influence REALTORS To Send You More Business

REALTORS play a major role in helping clients decide which title company to work with during a real estate transaction. While neither you nor the REALTOR can make the decision for a client, you can influence the decision by effectively communicating and making them feel comfortable working with you. Your conversations with REALTORS go a long way in building trust and strong relationships. And with Alanna Marketing Campaigns, you can ensure communication continues even after closing day. The last thing you want to happen is REALTORS forget about you with the other options they have available. You won’t have to worry about that when you have Alanna. is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how Alanna Marketing Campaigns can be a vital piece of your marketing strategy.