In the fast-paced world we live in today, title companies must use title industry specific technology to keep up with the competition. Sometimes the solution isn’t clear-cut on the surface, but when you think about what your employees spend their time on, you start to get more clarity. For example, how many phone calls or […]
What’s Easier Than Texting To Get Info About A Closing? Read More »
As a title company, creating a stellar customer experience should be at the top of your priority list. Sometimes this means deviating from your normal way of doing things if a particular customer doesn’t respond well to how you handle something. The goal is to create as little friction in the closing process with your
What Kind of Customer Experience Does Your Title Company Create? Read More »
Do you know how much time your employees spend shuffling through papers, waiting on documents to be received, and trying to find misplaced documents? When a title company has gathered paper documents for years, it seems like part of the job. The good news is it doesn’t have to be when you shift to Alanna’s
Alanna Takes the Pain Away With Online Forms Read More »
Effective communication is a key attribute for every successful title company. You have to communicate well with clients, lenders, REALTORS, and anyone else involved in a closing. Doing so means you’re providing the highest level of customer service possible. The problem is it’s often difficult to stay on top of your communications with so many
How to Make Conversations a Part of Your Marketing Strategy Read More »
Seasonality for Title Agents One of the most fascinating elements of the real estate industry, to us anyway, has always been one of its most unique attributes: seasonality. That’s the concept that home sales transactions and prices tend to be above-trend in the summer, while that activity slows in the winter. (Thanks to NAR for
Will “seasonality” be a thing in your market this winter? Read More »
Marketing On any given work day, think about how much commercial messaging or marketing you ignore. You might start your morning with a few (dozen) digital ads popping up, unbidden, in your browser as you plow through them enroute to your desired content. You probably delete a few more of the advertising emails that actually
In a competitive market, good marketing is less about you and more about the prospect. Read More »
REALTORS play a huge role in any real estate closing process. Not only do title companies and lenders need information from REALTORS, but the REALTORS also rely on title companies to be proactive about providing them closing documents. Clients always have questions about certain things, and most of the time they will ask those questions
Alanna is the Answer to Accessibility and Quickness for REALTORS Read More »
The employees in your title company have various responsibilities that might require communicating with clients, lenders, or real estate agents. This can bring some unique challenges when an Escrow Officer calls a client and doesn’t receive an answer. Then when the client calls back, you have to put them on hold while you find the
The Small But Significant Abilities of Alanna Read More »
Any successful real estate closing requires effective communication from all parties. If clients aren’t responsive, then it can delay the whole closing process. Then everyone has to scramble to ensure closing day remains on schedule. This can become unnecessarily stressful for everyone involved, but there is a solution to improve communication without having to hire
Smoother and More Efficient Closings Can Happen with Alanna’s Customer Service Read More »
Customer Service in the Title Industry We’ve talked quite a bit in this space about the importance of customer service in a competitive purchase market. We’ve discussed how important it is for title agents to win (and keep) the business of real estate agents and brokers, who often hold the key to purchase mortgage referrals
Isn’t customer service about speaking to customers the way they prefer? Read More »