Security is one of the most important things title companies should prioritize, but many overlook. With the busy days you have and shuffling stacks of paperwork, it’s too easy for information to get into the hands of the wrong person by mistake. While mistakes happen, clients and potential clients will be unforgiving, and your reputation […]
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Sometimes the most stressful part of a title company employee’s job is collecting documents and information from buyers, sellers, and real estate agents. Many times constant reminders are required and forms aren’t received until the last minute. A great way to streamline the closing process and make document collection a breeze is to implement Alanna
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Marketing Anyone who runs a service-based business knows that quantifying those services for marketing purposes is far more difficult than quantifying the features and benefits of a physical product – for instance, a coffee machine or a baby stroller. Title agents often tout their offerings as “customer-centric” or claim to “put our customers first” or
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Collecting information from real estate agents, buyers, and sellers, can be a challenging process. But what makes it most challenging usually is having to print, scan, and fax forms. Then all of the data must be manually entered into your title production system. Alanna’s Smart Forms can be the updated title tech tools your company
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Identifying your value proposition: A challenge for title agents Identifying your value proposition is marketing 101 for most companies, but when it comes to title insurance, it can be challenging. When you are selling a car, you can talk about size, mileage, price, status, safety, or environmental impact. It’s easy because people drive cars every
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Using a Story to Educate Your Customers The title insurance industry, prior to the real estate downturn of 2008, was a very hidden aspect of the real estate transaction. Homebuyers rarely understood the role that title companies played. When the real estate industry crashed, it was apparent that even the regulators did not understand the
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What kind of marketing campaigns do you have in place to continue earning business after a real estate transaction has closed? Many title companies simply rely on their good customer service to lead to referrals in the future, but the results are spotty at best. It can be burdensome to focus on post-marketing campaigns with
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Document collection can be one of the most time-consuming and frustrating jobs a title company employee has to do. Not only is shuffling through paperwork painful at times, but ensuring clients return documents promptly is something that’s out of your control. Put an end to the numerous phone calls to remind clients about documents and
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Any time the word automation is thrown around, people naturally get a little skeptical. This goes for both the average person as well as title company employees. No one wants their job to get replaced by a robot, and clients usually prefer interacting with a human instead of a computer. The good news is Alanna
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SOC 2, Type II Certification We’re pleased to share with you that alanna.ai is now certified as a SOC2, Type II business! This is a big deal—especially at a time when cybercrime and fraud attempts are becoming increasingly common in our industry. The audit is also an extremely intensive process. So it’s a big deal,
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