Customer Experience vs. Customer Service Title agencies understand that customer service is critical to maintaining a strong and loyal client base. In creating a customer service strategy, tile companies tend to think about what they are going to do for that customer when what they should focus on is how they are going to make […]
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Do you often have a hard time keeping your clients on schedule for real estate closings? Many title companies suffer from scheduling delays when there’s a simple and effective solution- Alanna. Alanna tackles timeline issues at their source- ineffective communication. By employing her conversational AI abilities, your clients are constantly up-to-date on the status of
Alanna’s AI-Powered Assistance Smoothly Guides Your Clients Through Closing Read More »
What is one of the most time-consuming parts of a normal day for a title company employee? Most of them will agree manual data entry and the document collection process combine to take the most time. Alanna is known for being the leader in conversational AI, but she can automate other processes to make life
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Security is one of the most important things title companies should prioritize, but many overlook. With the busy days you have and shuffling stacks of paperwork, it’s too easy for information to get into the hands of the wrong person by mistake. While mistakes happen, clients and potential clients will be unforgiving, and your reputation
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Sometimes the most stressful part of a title company employee’s job is collecting documents and information from buyers, sellers, and real estate agents. Many times constant reminders are required and forms aren’t received until the last minute. A great way to streamline the closing process and make document collection a breeze is to implement Alanna
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Marketing Anyone who runs a service-based business knows that quantifying those services for marketing purposes is far more difficult than quantifying the features and benefits of a physical product – for instance, a coffee machine or a baby stroller. Title agents often tout their offerings as “customer-centric” or claim to “put our customers first” or
Focus on Specifics When Marketing a Service-based Business Read More »
Collecting information from real estate agents, buyers, and sellers, can be a challenging process. But what makes it most challenging usually is having to print, scan, and fax forms. Then all of the data must be manually entered into your title production system. Alanna’s Smart Forms can be the updated title tech tools your company
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Identifying your value proposition: A challenge for title agents Identifying your value proposition is marketing 101 for most companies, but when it comes to title insurance, it can be challenging. When you are selling a car, you can talk about size, mileage, price, status, safety, or environmental impact. It’s easy because people drive cars every
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Using a Story to Educate Your Customers The title insurance industry, prior to the real estate downturn of 2008, was a very hidden aspect of the real estate transaction. Homebuyers rarely understood the role that title companies played. When the real estate industry crashed, it was apparent that even the regulators did not understand the
Using the Art of Storytelling to Educate Your Customers Read More »
What kind of marketing campaigns do you have in place to continue earning business after a real estate transaction has closed? Many title companies simply rely on their good customer service to lead to referrals in the future, but the results are spotty at best. It can be burdensome to focus on post-marketing campaigns with
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