Identifying your value proposition: A challenge for title agents Identifying your value proposition is marketing 101 for most companies, but when it comes to title insurance, it can be challenging. When you are selling a car, you can talk about size, mileage, price, status, safety, or environmental impact. It’s easy because people drive cars every […]
Identifying your value proposition: A challenge for title agents Read More »
Using a Story to Educate Your Customers The title insurance industry, prior to the real estate downturn of 2008, was a very hidden aspect of the real estate transaction. Homebuyers rarely understood the role that title companies played. When the real estate industry crashed, it was apparent that even the regulators did not understand the
Using the Art of Storytelling to Educate Your Customers Read More »
What kind of marketing campaigns do you have in place to continue earning business after a real estate transaction has closed? Many title companies simply rely on their good customer service to lead to referrals in the future, but the results are spotty at best. It can be burdensome to focus on post-marketing campaigns with
Post-Marketing Campaigns Made Easy with Alanna Read More »
Document collection can be one of the most time-consuming and frustrating jobs a title company employee has to do. Not only is shuffling through paperwork painful at times, but ensuring clients return documents promptly is something that’s out of your control. Put an end to the numerous phone calls to remind clients about documents and
Stop Playing Phone Tag and Automate Sending and Receiving Info Sheets Read More »
Any time the word automation is thrown around, people naturally get a little skeptical. This goes for both the average person as well as title company employees. No one wants their job to get replaced by a robot, and clients usually prefer interacting with a human instead of a computer. The good news is Alanna
Automated Communication Provides Superior Customer Service Read More »
SOC 2, Type II Certification We’re pleased to share with you that alanna.ai is now certified as a SOC2, Type II business! This is a big deal—especially at a time when cybercrime and fraud attempts are becoming increasingly common in our industry. The audit is also an extremely intensive process. So it’s a big deal,
Alanna: Now, SOC 2, Type II Certified! Read More »
Keeping clients informed of what’s going on with their real estate transactions is something most title companies can improve on. When you aren’t proactive with communicating, then chances are you’ll receive numerous emails and phone calls from clients checking on the status. The good news is with conversational AI, you can be more proactive without
Proactive Text and Email Updates Keep Clients in the Loop Read More »
Title Technology We’ve been experiencing something truly amazing over the past few years. In the past, a declining market or dropping order volume usually meant cutting expenses set aside for automation and technology investment. It was all but automatic (see what we did there?). Well, there’s no denying that we’re in a down cycle now.
The Next Wave in Title Technology is… Read More »
Human-Centric Customer Service A title agent’s success metrics are often determined by the bean counters upstairs in the C-suite. But the staff downstairs knows that success in title insurance can only truly be measured one human being at a time, one dream-come-true transaction at a time, one real estate agent success story at a time.
Human-Centric Customer Service: The Pathway to Success for Title Agents Read More »
Title Insurance Title insurance is at an interesting crossroads when it comes to staffing up a title agency. It is well documented that the wealth of knowledge held by the most senior employees, especially in the title and escrow divisions, is traditionally lost, as this graying workforce moves into retirement. On the other side of
Achieving the Perfect Marriage of Intellectual Capital and Technology Read More »