Title Companies Need to Have Consistent Communication Like the Rest of the World

Conversational AI

Effective communication is critical in any industry, and this is especially true for the title industry. With so many different moving parts involved in a real estate transaction, you almost need an assistant whose sole purpose is to contact and interact with clients, REALTORS, and lenders. Phone calls, emails, and faxes are the traditional ways to communicate, but those are losing effectiveness quickly. Most people nowadays prefer receiving a text message. The good news is with the right title technology, you can deliver on a client’s preferred communication method without creating an inconvenience in your office.

Why Many Title Companies Lack Strong Communication Skills

Title companies are often stuck in old methods of sending and receiving documents via email or fax. This will usually get the job done, but not without delays and frustrations for all parties involved in the transaction. It’s too easy for an email to get lost in an inbox or spam folder, which creates delays. And finding a fax machine isn’t always easy for clients. Title companies that are resistant to upgrading their title technology and are stuck in old communication methods typically fall short in the communication department. 

Text Messages Are Preferred By Most Of Your Clients

You can put your title company ahead of the competition by updating your title technology and embracing conversational AI. A simple text message to a client can turn into conversations about what documents need to be signed, what the closing costs are, information about important dates, and much more. The chances of your client seeing and reading a text message are very high, and when they can respond via text as well, you’re more likely to get a quick response.

Clear And Consistent Communication Leads To A Better Customer Experience

Consistency and clarity are two important factors to keep in mind when it comes to communication. Think about your current processes and which cause the most breakdowns in communication. Most of the time the solution is easier than you think. When everyone is on the same page and knows what to expect from your communications,  the overall customer experience will be enhanced significantly. When you make clients and REALTORS happy, you set your company up for additional future business as a result.

Alanna.ai is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how you can improve your communications and enhance the client experience.