Technology has come a long way in the past couple of decades. Nowadays, it is to the point where if your title company isn’t digitally-advanced, you may lose some business as a result. Or, at the very least, you may not be able to provide high-quality customer experience other digitally-advanced title companies do, which can hurt your company in the long-run. Clients and real estate agents need access to real-time information to make closing processes as smooth as possible, and they rely largely on title companies for this information. Incorporating these characteristics can help set your title company apart from the rest.
Real-Time Information Available 24/7
Title companies simply don’t hire people to be available 24/7 to answer the phone. However, with a virtual closing assistant, you can provide real-time information to customers around the clock without having anyone “on call.” When a client or real estate agent has a question in the middle of the night or anytime after hours, they can use the virtual assistant’s chat or text feature to have it answered immediately. This is much better than making them wait until your office opens the next morning since it can eliminate a phone call or two and speed up the closing process simultaneously.
Customer-Centric Closing Process
The days and hours leading up to closing day can be stressful for everyone involved. However, as the title company, you can play a significant role in eliminating a large portion of the stress. Streamlining the closing process can mean sending files to clients and agents securely ahead of time, as well as answering all questions in advance. When all parties can review lengthy documents before closing day, it can make for a quick, smooth, and painless experience and positively reflect your company. A virtual closing assistant plays a huge role in this process, so consider investing in technology today to provide the optimal customer experience.
Too many title companies rush to become more technologically-advanced that they don’t prioritize security enough. There’s a lot of sensitive and confidential information transmitted during any closing process, so you have to prioritize security. The good news is with a quality virtual closing assistant, documents and files can be shared via a secure channel so clients can instantly feel you have their best interests in mind. Cybersecurity is a hot topic in any industry today, so the more security measures you have in place, the more comfortable your clients and agents will feel working with you.
Are you ready to take your title company to the next level by distinguishing yourself from the rest of the competition? Using advanced technology helps make workflows more efficient and enables you to provide the best possible customer experience. In a highly-competitive industry, every advantage you can get will help set your company apart from the rest.
Alanna.ai develops flexible software for the title industry. Learn more about how we can help you.