Is Your Title Technology Meeting Client’s Needs?

title technology

No matter the industry, consumers want to work with technologically-savvy companies. On the same hand, title companies have a reputation for doing things the same way they always have for many years. While there’s nothing wrong with not fixing something that isn’t broken, you also have to give your title technology a close look and see if there are any gaps.

While upgrading title technology can be an initial upfront investment, the long-term benefits can be very profitable. Clients can form your reputation, good or bad. You have a better chance of having a positive reputation if your title technology is at least on par with the industry. Here are some things to consider when it comes to client expectations.

Clients Want Information On Demand

We live in a world where information is readily available at our fingertips. So when clients are going through a real estate closing, they expect the same. This isn’t always possible with phone calls and emails because your staff is busy, sometimes swamped with work. However, upgrading your title technology to incorporate conversational AI can be the best of both worlds. Clients can get the information they need instantly, while the staff doesn’t have to be the ones to provide the answers.

Paperwork Is A Thing Of The Past

Not much is attractive about having a stack of papers to fill out nowadays. Especially when people are so used to filling out online forms. This is an integral component of upgrading your title technology. Imagine if you could text a link to your clients that they can use to fill in their information. And when they submit it, the information will automatically be input into your title production system. All your team has to do is scan the file for any errors and move on to the next step. 

Eliminate Phone Calls And Emailing For A Better Client Experience

Answering phone calls can be one of the most time-consuming tasks title company employees do. It’s not always possible to provide answers immediately, which can potentially harm your reputation with your clients. With conversational AI, clients can text their questions and get answers right away. It’s an easier way for clients to get answers since it’s usually quicker to send a text than it is to step out and make a phone call or send an email. is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how upgrading title technology can go a long way in boosting your reputation with clients.