News

Are your staffing efforts complicated by the labor shortage? Here’s the solution.

Staffing Efforts

Staffing Efforts The historic labor shortage is double-trouble for the title insurance industry, as we head into yet another healthy buy-sell market in 2022.  With an estimated 10M+ job openings in the U.S. coming into 2022 and only 6.5 million Americans actively looking, the title industry finds itself competing for a shrinking pool of available …

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When it comes to client communications, now more than ever, it pays to be multi-lingual

multi-lingual client communications

Multi-lingual Client Communications We already know that 2022 will be a competitive year in the industry, just from the trend toward a purchase-dominated market. But another influence on how we do business may only now be emerging.  At both the federal level and in numerous states, requirements are being shaped that could require mortgage lenders …

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In a competitive market, good marketing is less about you and more about the prospect.

Title Agency Marketing - Alanna

Marketing On any given work day, think about how much commercial messaging or marketing you ignore. You might start your morning with a few (dozen) digital ads popping up, unbidden, in your browser as you plow through them enroute to your desired content. You probably delete a few more of the advertising emails that actually …

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Isn’t customer service about speaking to customers the way they prefer?

Customer Service in the title industry

Customer Service in the Title Industry We’ve talked quite a bit in this space about the importance of customer service in a competitive purchase market. We’ve discussed how important it is for title agents to win (and keep) the business of real estate agents and brokers, who often hold the key to purchase mortgage referrals …

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