In the fast-paced, highly competitive world of real estate, business owners can easily lose sight of their overall operational strategies. Unfortunately, this can cause an organization to tread water instead of growing. The result – revenue fails to increase and a business’s reputation within the industry suffers. For a title company, this can be extremely damaging.
The good news is, there are ways for title companies to accelerate growth in a modern business world. By incorporating key elements, a title company can improve the customer experience they offer, create a happier workplace for employees, and stand out from their competition. If you own a title company and feel you’ve plateaued, keep reading. We’re going over two elements you need to incorporate into your business.
Embracing New Innovative Tools
The impact technology has had on businesses over the last two decades is immeasurable. While title companies have been able to operate well over the last twenty years without fully embracing technology, there are now expectations they need to live up to. Today, people assume that businesses will offer some sort of digital avenue that facilitates customer service and communication. If they don’t, growth will be difficult.
A title company resource that’s becoming more and more popular is a virtual closing assistant. These tools allow for faster, more reliable communication with buyers, sellers, real estate agents, and lenders. A title company can direct clients to their virtual assistant to get answers to questions regarding an upcoming closing, which will reduce phone calls to the title office. The benefit here is that title agents no longer get bogged down with menial tasks that take them away from the complex work involved with a closing. Agents can also use the virtual assistant to generate closing costs quickly, which helps when creating a seamless process.
A Focus on Customer Experience
Offering a good customer experience has never been more important for businesses than it is today. If you fail to do this, online reviews and word-of-mouth will damage your reputation, which can stunt your growth. You can provide a good customer experience by keeping clients informed throughout the closing process. This is often a stressful time for buyers and sellers. Making the experience positive will boost your reputation and bring in more clientele. Using tools like a virtual closing assistant for title companies can help put your clients’ minds at ease. They can reach out to the virtual assistant 24/7 for answers to questions or to download important closing documents. This reliable title company resource gives your clients peace of mind, which is invaluable when buying or selling a home.
Set Yourself Up for Business Growth
Are you ready to stop treading water and start working toward the future? Start by incorporating a virtual closing assistant for title companies and watch your operation improve.
Alanna.ai develops highly flexible software for the title industry. Learn more about our service.