As technology continues to flourish in the real estate industry, title companies have had to integrate the right tools into their operation to provide competitive service. This means facilitating a fast and efficient closing process and streamlining the way a title office operates day-to-day. Failing to embrace tech tools that help make this happen could result in a diminishing business reputation.
One tool that’s becoming more and more common for title companies is a virtual closing assistant. These provide a digital resource both clients and title agents can use to make the often complex closing process much easier. If you’re considering investing in a virtual assistant, but aren’t sure if they’re right for you, keep reading. We’re going over several benefits they provide to title companies.
A Unique Customer Experience
It’s important for a title company to provide a high-quality, personalized customer experience. Doing so increases client retention and also boosts the business’s reputation, which is a great way to attract new customers. Although the use of technology is often associated with generic service, a virtual closing assistant has the power to facilitate dynamic interactions and adapt to different situations. This means clients aren’t getting “canned” responses. Instead, the virtual assistant analyzes language patterns to provide the client with exactly what they want. They also have access to all crucial information related to each account, which results in a high degree of accuracy when answering questions or providing closing documents.
Eliminate Repetitive Tasks
If title agents are forced to attend to menial, repetitive tasks throughout the day, the closing process will suffer. Responding to simple questions via email or answering phones pulls a title agent away from more complex issues that require their expertise. However, by incorporating a virtual closing assistant, title companies have a highly-efficient support system backing them up. Clients can turn to the virtual assistant when they need closing updates or answers to questions. This will reduce live chat requirements and free up agents’ time. A virtual closing assistant can also grant secure access to closing documents 24/7. This allows agents to keep the closing process running smoothly.
A Hub of Communication
With so many moving parts associated with a real estate closing, it’s imperative for a title company to maintain a strong line of communication between buyers, sellers, real estate agents, and lenders. A virtual closing assistant makes this extremely easy. All parties involved in a closing can interact with the virtual assistant via text or chat. A major benefit here is that communication doesn’t have to stop when a title company’s office closes. The virtual assistant is available 24/7, which means clients can interact with the title company even if they have a question in the middle of the night.
Put a Virtual Closing Assistant to Work for You
Are you ready to completely overhaul the way your title company operates and serves your client base? Incorporate a virtual closing assistant and start taking advantage of the benefits discussed above.
Alanna.ai develops flexible software for the title industry. Request A Demo to learn more today.