The real estate industry is extremely competitive, which means title companies need to do everything they can to set themselves apart from the competition. One of the best ways to do this is by using artificial intelligence (AI) to your advantage. Sure, title closing experience and an intimate understanding of your market give you a leg up. However, if you truly want to stand out, you need to provide superior customer service.
In recent years, this new technology has revolutionized the customer support industry. Tools like virtual assistants and chatbots can now provide a level of service that wasn’t possible a decade ago. Interacting with your client base is not only faster and more reliable, but it’s also dynamic. If your title company needs to streamline its process, keep reading. We’re going over the benefits of AI-powered tools.
AI Provides Real-Time Service and Information
Deadlines are an integral part of the title industry. Effectively closing on a title requires all parties to have access to accurate information when they need it. A virtual assistant that utilizes artificial intelligence makes this service easy. Title agents can get closing cost estimates by entering a few pieces of information. Then, they can use the virtual assistant to send necessary documents to buyers and sellers so everyone is on the same page. Clients can also get high-quality answers to questions regarding the closing, even in the middle of the night.
Unique Service with Natural Language Processing
In the past, interacting with a chatbot could be frustrating and counter-productive. That’s because the chatbots of the past were extremely limited in scope. They were forced to stick to a pre-determined script.
Artificial intelligence has changed all that. With natural language processing (NLP) in place, a virtual assistant can interpret the client’s text and speech to provide a more dynamic interaction. This means fewer chat sessions end in the client calling a title company directly when the chatbot fails. Furthermore, an AI-powered virtual assistant is able to transfer a client to a live representative if requested. However, because an AI-powered virtual assistant is more capable of solving clients’ issues, this rarely has to happen. For a title company, this means fewer phone calls and higher productivity.
A High Level of Convenience
Conducting business via mobile devices has become commonplace. In a high-demand industry like real estate, you need to offer clients and title agents the ability to get what they need from their smartphones. Artificial intelligence has made this process easy and fast. With a virtual assistant in place, clients can interact via text message to get the information they need. They’ll also receive alerts when documents need to be signed, closing deadlines are approaching and when deposits have been received. Traditionally, this would all have to be done manually. Now, these moving parts are streamlined so each transaction is fast and error-free.
Let Artificial Intelligence Be a Game-Changer for Your Business
The growth of your title company all depends on the customer service you provide. Put AI-powered virtual assistants to work for you and start dominating your market.