In most industries, a high level of competition requires professionals to consistently grow their skills. If they don’t, they end up treading water and failing to advance their career. Even in the highly focused and complex title industry, this is the case. Title professionals need to develop a workflow that allows them to succeed day-in and day-out. They also need to always be on the lookout for ways to improve their process.
Staying up-to-date on the latest technology being used in the title industry is important. In recent years, title companies have begun using virtual closing assistants. They provide an AI resource that clients and title professionals can use to streamline the closing process. While this resource alone isn’t enough to guarantee success, it can be used in tandem with other business practices. Let’s go over some things title professionals can do to hone their skills.
Ensure Excellent Customer Service
The customer experience a business offers has a huge impact on future business. A title professional needs to place high-quality service at the top of their priority list. When it comes to the closing process, this means being responsive, multi-faceted, and informative. Having these attributes are the key to personal success and to the success of the title company. Unfortunately, this can be hard in the fast-paced real estate and title industry. That’s why title companies need to use artificial intelligence to help pick up the slack. With a virtual closing assistant in place, a client can get quick answers to questions without having to speak directly with a closing agent. All they have to do is start a chat interaction with the virtual closing assistant. This will reduce phone calls for a title professional so they can focus on complex tasks.
Mastering Time Management
When a closing is approaching, things can get hectic. A title professional is responsible for many things, including title research, insurance, and escrow finances. All these elements are time-sensitive. A title professional needs to be able to manage their time efficiently so everything goes as planned. This is where an AI-powered virtual closing assistant can prove invaluable. When a Title professional produces real-time information and documentation, they can then direct real estate agents, buyers, and sellers to the virtual closing assistant so they can access the documents themselves at any hour. A title company virtual closing assistant can also provide closing cost estimates. All the closing agent has to do is enter the necessary information. This helps a title professional get things done fast so their schedule isn’t bogged down with bottlenecks.
Generating New Business
Title companies should always be looking for ways to grow. Bringing in a steady stream of new clients is crucial in such a competitive industry. When a title professional is working on signing on a new client, they need to be able to show what value they can bring to the table. Showcasing an AI resource that clients can use is a great marketing element. Real estate agents will love that the title company provides a resource they can turn to for answers and information. In time, this will enhance a title company’s reputation with local real estate agents.
Increase Your Chances of Success
If you’re a title professional, refining your process is crucial for your future success. Incorporating an AI resource into your workflow will only make things easier for you and your clients.
Alanna.ai develops AI-powered software for the title industry. To learn more, request a demo today.