3 Traits Every Good Title Company Should Have

3 Traits Every Good Title Company Should Have

Title companies play an integral role in most property transactions, which means their operation must be on-point. In the highly-competitive and fast-paced real estate industry, providing subpar service will quickly lead to loss of clients and a stained business reputation. Title companies need to ensure they’re keeping up with their competition when it comes to the quality of their work and the way they interact with their clients. 

Today, many title companies are turning to tech tools such as an AI-powered virtual closing assistant to help them provide a level of service people have come to expect. These resources help ensure an organization maintains the key traits that keep their customers returning. Let’s break down these traits and go over how AI can help achieve them. 

High-Quality Customer Service 

For many first-time homebuyers, the closing process can seem complex and extremely stressful. A title company needs to relieve that stress and uncertainty by walking them through the process and keeping them informed every step of the way. This level of service will make the event more memorable and less intimidating. A virtual closing assistant can help increase customer satisfaction by taking a lot of the workload off live title agents. Clients can turn to the virtual closing assistant for answers to simple questions, thus eliminating menial tasks from a title agent’s workday. This allows them to concentrate on important milestones in the closing process. In addition, a virtual closing assistant is standing by 24/7 to answer client questions, even if it’s 3:00 AM. 

Outstanding Communication 

Because there are typically several parties involved in a real estate closing, a title company needs to offer consistent, seamless communication throughout the process. Lenders, buyers, sellers, and real estate agents should be able to get the information they need without having to sit on hold or wait for a title agent to return their call. This is where a virtual closing assistant shines. All parties involved in a closing can take advantage of real-time chat to have questions answered. This can be done on the go via their smartphones or tablets. If the virtual closing assistant can’t assist with a complex question, a live title agent can jump in to help out. 


Every title company should make timeliness a top priority when it comes to a closing. The last thing their clients want is to have to wait longer than expected to finalize the transaction. An AI-powered virtual closing assistant can provide a dynamic resource to help ensure a smooth process. For example, agents can use this tool to generate closing cost estimates with little effort. A virtual closing assistant also eliminates repetitive tasks from an agent’s operation so they can use their time wisely. Plus, because clients can go directly to the virtual closing assistant for simple questions, agents stay off the phone and can work toward meeting crucial deadlines. 

Improve Your Title Company’s Operation 

Are you ready to gain an edge on your competition in the title industry by providing superior service and streamlining your operation? Add an AI-powered virtual closing assistant to your arsenal of tools today. 

Alanna.ai develops flexible software for the title industry. To learn more, request a demo today.